ASOS hold a conference for sustainable fashion

ASOS held a sustainability conference on Wednesday with over 90 of the biggest brands in the fashion industry in attendance.

The purpose of the event, entitled The Future of Fashion: Transformation through Collaboration, was to discuss key issues facing the fashion industry and to ensure a more sustainable future.

Brands that attended the London-based event included Levi’s, Adidas, Boohoo, Miss Selfridge, Nike and Fred Perry. This gave them the opportunity to collaborate with each other to ensure that new measures are put in place to combat the worsening effects of the textile industry.

Nick Beighton, ASOS CEO, said: “We believe the future of fashion is ever-changing, unpredictable but most of all incredibly exciting. By working together, we believe we can deliver a systemic shift in the way our industry addresses key ethical trade and sustainability challenges and proactively design a future we all believe in.”

Globally, one rubbish truck of textiles is thrown away every second. To combat this, Last year, ASOS signed the Global Fashion Agenda’s call accelerate transition to a circular fashion system. By 2020, they aim to train all of their design teams on circular design techniques and best-practice.

To ensure they meet this goal, ASOS have launched a sustainable training programme in partnership with the London School of Fashion to educate its designers on sustainability.

The company also aim to reduce how much packaging waste goes to landfill. Presently, their delivery boxes are 100 per cent recyclable.

The rest of the textile industry has also been involved in implementing measures to ensure sustainable production. Recently, Milan Fashion Week hosted a Green Fashion Carpet Awards to promote eco-friendly fashion.

Photograph: ASOS