Climate Action

Apple unveils its first carbon neutral products

The new Apple Watch lineup marks progress toward ambitious Apple 2030 climate goal.

  • 15 September 2023
  • Press Release

The new Apple Watch lineup marks progress toward ambitious Apple 2030 climate goal.

The Apple in Cupertino California has announced its first-ever carbon neutral products in the all-new Apple Watch lineup.

Innovations in design and clean energy have driven dramatic reductions in product emissions of over 75 percent for each carbon neutral Apple Watch. This milestone marks a major step in the company’s journey toward its ambitious Apple 2030 goal to make every product carbon neutral by the end of the decade, including the entire global supply chain and the lifetime use of every device Apple makes.

As part of Apple 2030 and the company’s broader environmental efforts, Apple has ended the use of leather across all of its product lines, announced its first entirely fibre-based packaging for the new Apple Watch lineup, and continued to expand the use of recycled materials in iPhone.

The company also introduced a new tool in the Home app called Grid Forecast, which helps inform users when their power grid has cleaner energy available, so they can decide when to use electricity.

Each carbon neutral Apple Watch model meets the following strict criteria: 100 percent clean electricity for manufacturing and product use, 30 percent recycled or renewable material by weight, and 50 percent of shipping without the use of air transportation. These combined efforts result in at least a 75 percent reduction in product emissions for each model.

The company will use high-quality carbon credits to address the small amount of remaining emissions, resulting in a carbon neutral product footprint. Every carbon neutral Apple is certified by SCS Global Services, a leader in environmental standards and certification.

All manufacturing for the carbon neutral Apple Watch models is powered by 100 percent clean electricity through investments and sourcing by Apple and its suppliers.

Additionally, every supplier that manufactures parts and components for these models has committed to 100 percent renewable electricity for all of their Apple production by the end of the decade. Apple also works with manufacturing partners around the world to advocate for policies that support wider deployment of clean energy solutions.

Find out more here.