NOAA launches site to drive green business

While the climate change bill remains deadlocked in the US Senate, the White House took its own steps to address and educate people on climate change. The National Oceanic and Atmosphere Administration (NOAA) launched a website: http://www.climate.gov/.

The new site provides up-to-date research, news, and explanation on climate change and how it will affect our lives and future from business to geography to weather.

Website creators believe that the site will enable new private industries opportunities for development from information generated by the service in the same vein that industries based on data from the National Weather Service and US Census Bureau have done.

Commenting on the site, US Commerce Secretary Gary Locke:

"Even with our best efforts, we know that some degree of climate change is inevitable and American citizens and businesses, and American governments ... must be able to rise to environmental and economic challenges that lie ahead."

The site showcases some of the steps that will be taken to reorganize the NOAA, which from now on will consolidate climate change information previously scattered within the administration.

With the comprehensive site and concentrated information becoming widely accessible, officials believe more green jobs and businesses will result. It is an impressive step taken by the executive branch to bypass ongoing partisanship in the legislature.

A particularly useful page posts possible business and personal initiatives by local regions, international opportunities, and by the industry. Obama's newly proposed budget and the possible climate change bill will increase funding, but federally funded grants are already available.

The site also lists the latest government initiatives and scientific research accessibly, with graphs and the latest news directly on the home page. And while these figures will not sway rigid sceptics, a little bit of information can go a long way and will allow businesses and people to seize the government's initiatives.

Author: Michael Good | Climate Action

Images Provided By: NASA/Goddard Space Flight Center Scientific Visualization Studio | Flickr; Badseed | Wikipedia