Climate Action

Outerknown launch sustainable S.E.A. jeans

The clothing brand has added to their vast eco-friendly clothing line with the launch of their new sustainable jeans.

  • 31 August 2018
  • Rachel Cooper

The clothing brand has added to their vast eco-friendly clothing line with the launch of their new sustainable jeans.

The S.E.A Jeans, standing for Social and Environment Accountability, are made from organic cotton and are on sale for around £130, depending on the design.

The production of the cotton uses 90 per cent less water compared to regular cotton used for jeans.

Not only are they sustainable, but they have a ‘lifetime guarantee’ which means that if the jeans break or get damaged they will be fixed by Outerknown for free. If they are unrepairable than they will be replaced.

Kelly Slater, Co-founder of Outerknown, said: “S.E.A. Jeans is the greatest example of why we started Outerknown. Our team has pushed every boundary to make S.E.A Jeans the most sustainable they can be. It wasn’t enough just to use less water and organic cotton, we decided to put a lifetime guarantee on them.”

The brand has worked with many sustainable partners, including Saitex, the world’s cleanest denim factory, who recycle 98 per cent of water used in development.

John Moore, the other Co-founder of Outerknown, said: “Jeans are an integral part of our lifestyle, but we are adamant about producing denim only if the manufacturing process could meet our strict social and environmental standards.”

The textile industry is a big source of pollution, globally one rubbish truck of textiles are thrown away every second.

Outerknown are a clothing brand that have made sustainable waves for the past couple of years. They have a range of clothing items that are eco-friendly and fashionable.

Kelly said: “We created Outerknown to smash the formula. To lift the lid on the traditional supply chain and prove that you can actually produce great looking menswear in a sustainable way.”

Explore Outerknown's clothing line here.